Digital Marketing Capability

Digital Marketing Capability: training grant to develop in-house digital marketing capability.

Funding: Grant rate of up to 50% of eligible costs. Typical maximum support of €35k.

Administered by: Údarás na Gaeltachta

What is it?: With advancing technology, customers have greater expectations than ever before and businesses are under continuous pressure to create a better online experience. With this support, you can learn how to develop your business’ online presence, grow your audience and engage with your customers in a more meaningful, measurable way.

What can it be used for?

• Engaging a digital marketing agency/consultant to assist in improving your digital presence.
• Conducting a strategic review of existing digital channels and developing your future digital marketing strategy.
• Understanding competitors’ digital activity and effective digital marketing tools.
• Training senior management in digital marketing strategy development.
  
  

What is provided?

• Grant funding for 50% of the eligible project costs up to a maximum of €70,000 (€35,000 grant).
• This grant can be used to cover part of the salary cost of an internal project champion who can train others within the business.
• Project duration is typically 8-12 months.